How We Work


To improve the REVPAR ad GOPPAR of our client’s hotels we use a strategic methodology. We implement unique developed best practices, best of breed hotel industry technology and a rudimentary structure to set the stage for solid revenue growth.

We focus on the following key areas to drive the success of your property:

  • Revenue Management
  • Hotel Distribution
  • Internet Marketing
  • Online Reputation Management
  • Social Media Marketing
  • Hotel Website Design
  • Hotel Management & Operations

Through a series of proven techniques we will optimise the financial results of your hotel or resort. Key action points include:

  • Evaluation of the main competitors
  • Benchmarking of rates over a year period
  • Adopt a healthy market segmentation for the hotel
  • Creation of demand calendar
  • Assist with the annual budgeting process
  • Develop a forecasting model for the hotel
  • Creation of pricing grid with a transparent public rate structure
  • Set strategic pricing for negotiated, corporate and group rates

We will basically handle all Revenue management tasks on a daily, weekly and monthly basis.

Hotel Distribution
Performing an analysis of the competitive distribution landscape of your destination we will determine which channels will be suitable for your property. Key action points include:

  • Distribution audit (online & offline)
  • Channel content optimization
  • Channel contracting
  • Channel promotions
  • Channel management

With these action steps we will improve conversion of your current online and offline channels. And to expand your reach, exposure and demand we will be adding new key distribution channels for your hotel.

Our team of international sales managers can help your hotel negotiate FIT, Tour Operator and Corporate contracts with distributors and buyers from around the world. We will bring you the business from countries you cannot reach yourself directly.

The best sales are of course direct sales. Exclusively for our clients we offer strategic hotel SEO services to improve their positions for core keywords on search engines. We focus on keyword selection, content optimization and landing page definition to improve the relevance of your hotel within its destination.

In the era of online guest reviews reputation is everything. People choose their hotel based on its reputation or review score on OTA and review websites. We will assist you in improving your review scores structurally by effectively managing guest feedback and setting up internal procedures to increase guest satisfaction.

Creating original content about your destination on a dedicated blog we are creating a virtual concierge for your hotel. We can in turn use this content to diffuse through social media networks. We will work the ripple effect and grow the social sphere of influence of your hotel in such a way that your property will become an authority within its destination.

The user experience is fundamental in the success of your hotel website. Search engines use it as a key component of their optimization algorithms. For our hotel clients we develop ‘sticky’ hotel websites with optimised navigation. Visitors will stay on your website and look at the product you are offering. And an optimised reservations path will lead to increased conversion.

We can place one of our hotel managers on site to run the operations of the property. By outsourcing the daily management and running of the hotel to our lodging experts your are guaranteed a tight cost control and implementation of high service standards, key elements to your success.

ROOHI promises to provide its clients top notch hospitality services that will assist in steering business towards the clients. ROOHI also aims to provide attorneys and insurers with industry focused litigation support services related to branding and marketing. Some of the services offered are:

  • Brand creation to investors and owners based on market conditions which include brand naming, positioning, differentiation, graphics and design and launch plans and strategies.
  • Maximise revenue by evaluating competitors, creating demand calendar, adopting healthy market segmentation, benchmarking rates over a year, annual budgeting, creating a price grid, strategic pricing for negotiated, corporate and group rates.
  • Analysis of competitive distribution landscape of the destination to determine suitable channels.
  • Create SEO rich content to improve the ranking of the hotel based on keywords on search engines.
  • Ways to increase guest satisfaction and enhance guest review scores.
  • Creation of a virtual concierge for the hotel and expose it on social media.
  • Creation of hotel website with optimized navigation to funnel conversion rates.
  • Provides hotel management outsourcing services to new hoteliers to be in sync with the market demands.

ROOHI can analyse the future trend of the market and formulate a plan to accommodate the same.

As you can see we deliver an all round package of strategic hotel management services. Our proven methodology has lead to great results for many hotels.
So the question is, are you ready to invest and bring in the experts to truly improve the financial results of your hotel?

ROOHI is a game changer in hotel owner representation. If you are looking for a company that can give your hotel that special edge to outperform local competitors you are in the right place. We aim to challenge the status quo, and turn independent hotels into market leaders.

We are firm believers in the power of an independent hotel with a unique product and amazing guest experience, over the conventional hotel franchise chain branding route. Keeping up with the latest developments and innovative solutions in hotel distribution and offline/online travel marketing can be challenging, with the landscape changing so quickly. But our hotel strategy specialists are here to make turn your hotel around and increase your ROI.

Focusing on the unique selling points of your property, our hotel management experts will develop a customised and creative strategic hotel advice plan, to increase the revenue generation power of your hotel or resort. And with our business development DNA and creative approach, we we will increase both top line revenue income as well as bottom line profit

With our proven methodology and best practices in hotel strategies, we drive the overall financial results of hotel assets, optimising the return on investment on your hospitality real estate investment. Too many hotels are stuck in traditional ways of operations, we will lift your hotel asset to another level, uncovering the hidden revenue potential.


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