Hotel Marketing And Sales Representation

ROOHI is a driving force in hotel sales representation, marketing and promotion for independent hotels. We offer our hotelier partners:

• Local Market Presence (Mumbai & Pune)
• Strong Online and Offline Reach

Through our network of sales representatives across Mumbai & Pune, we can assist you in driving more business to your hotel, be it attracting corporate travel or be included in multi-nationals preferred hotel programs or in the principal tour operator brochures.

• Sales activity & strategy planning
• Execution and implementation
• Daily face to face sales calls
• Researching and prospecting new business
• Targeted direct mailing and e-newsletters
• Organization of events to develop hotel’s relationship with industry
• Familiarization trips to your property with key contacts
• Partnership marketing
• Annual Travel & Trade fairs participation at the regional level.
• Negotiation of Corporate FIT & RFP accounts, Airlines, Leisure business from Travel & Tour Operator, Consortia, Consolidators, etc. and help in medical, wellness, sports and Hollywood tourism.
• Access to thousands of corporate, travel buyers and agents, tour operators, incentive houses, meeting and conference planners, the headquarters of many international and national companies.
• Regular sales visits to build long-term relationships with travel agencies, business travel management companies. Industry sectors are IT, ITES, software, telecom, manufacturing, fashion, banking, finance, insurance, pharmaceutical, healthcare, FMCG, Cement, Paints, etc.
• Increase revenue for our clients in all major Mumbai & Pune markets. With your specific needs and goals in mind, we can create sales and marketing programs to maximize revenue.
• We also support our hotelier partners with professionally managed & operated office space, mailing address and instant regional reservation services from MUMBAI.

ROOHI’s sales and marketing services fall broadly into the following categories:

• Outsourced Sales and Marketing Management
• Marketing Management and Services
• Mumbai & Pune Region Sales 
• Hotel Reservation Services & Lead Generation
• Sales and Marketing Audits
• Public Relations

The quality of ROOHI's services can be shown in the company's relationships with its clients. Hotels employ ROOHI to assist with their long-term plans, the result being working relationships that have lasted years, in-depth market knowledge, MICE and overall industry experience to enhance client’s financial performance.

We focus on the following key specialization to drive success through HOTEL MARKETING & SALES REPRESENTATION. We empower the independent owner and operator to compete with the nationwide & worldwide chains. We provide service designed to meet individual brand needs to increase financial return- the option to completely outsource their sales and marketing function or acts as an extension to a hotel's in-house sales team to increase SALES from Mumbai & Pune market that primarily contributes approx. 12 – 17 % to all respective hotels & resorts across the country.

We also provide hoteliers partner with business operating office space, mailing address and instant regional reservation services from MUMBAI head office. We work with luxury, up-scale, mid-market & budgeted hotels, business hotels, boutique hotels, resorts, palaces, heritage property & destinations.
A hotel can employ ROOHI to

• Supplement its efforts in one market
• Complement its in-house skills in a specific area

Our local representative present in Mumbai, Pune, Gujarat, Delhi, Kolkatta, Pan India and our in-depth market knowledge promotes and facilitate our partner’s business. We’re a local extension of your sales and marketing team, more affordable than full company.

OUR BRANDS
ROOTEL by ROOHI !!
SIX RARE COLLECTIONS, Ultra Luxury, Life & Style with Rare Experiences !!

ROOTEL by Roohi represents the premium and most distinct portfolio of independent standalone hotels and resorts. Our Six remarkable collections allow our hotel owner & operator to craft their own inspirations and position their properties against an international brands and to create a mark & establish their identity in the national & global map by acquiring desired market share & heathy financial returns through our plethora of services through fully outsourcing their Operation & Sales functions with very attractive & cost effective contract and help their niche guests & clients to have long lasting memories with respective hotels & resorts.

To know more on our edition of Rare, Unique, Grandeur, Luxury & one of its kind collections of Hotels, Resorts, Forts, Palaces, Havelis, Wellness resorts, Hotels, Suites, Inn, Residences & Apartments with ultimate Luxury, Life and style. The Six collections within our expansive portfolio include: R Hotels, The Palazzo, The Vedas, The Panache & The Luxe !

ROOHI is a Mumbai based hotel marketing company representing hotels, palaces, resorts & destinations across the country. Established in October 2016 by Rahul Verma, ROOHI provides branding, marketing & sales solutions to all clients and hotel partners. An equally passionate team also supports ROOHI!

COMPLETELY OUTSOURCE THEIR SALES AND MARKETING FUNCTION

ROOHI offers the option to completely outsource sales and marketing function. ROOHI is able to offer a global overview of market trends and the latest sales and marketing practices. ROOHI fully integrates with the hotel to assume the roles and responsibilities of Sales and Marketing Director. Sales and marketing solution will be unique in the market and includes further support services as required to offer a complete solution.

The company is very visible on behalf of members and has formed strong relationships with key industry players. Each team member has a respected career history. Their priority is to blend with the existing on-site sales team and deliver a positive ROI. ROOHI will position their member properties by introducing them to the three key segments-

• Corporate
• Leisure
• MICE - or a specific segment - via an established qualified list of clients.

ROOHI believes it’s through personal interaction that makes the foundations to long lasting business relationships which have been at the heart of everything “WE DO at ROOHI”

ROOHI’s marketing team is made up of qualified marketing professionals with experience of working in the hotel industry and other luxury markets. The ROOHI marketing team is proficient in both creating and delivering marketing strategy, timely and efficiently. ROOHI ensures best practice throughout. The team’s creative approach will result in integrated marketing activities that are highly targeted. When fully outsourcing sales and marketing to ROOHI, the marketing team will not only create a strategy but also deliver it.

The types of projects that ROOHI can assist with include:

• Delivering direct mail campaigns
• Managing advertising including scheduling and delivery
• Developing promotional literature such as brochures and flyers
• Commissioning and managing photo shoots
• Acting as brand guardians
• Ensuring consistent application of the brand identity

ROOHI marketing team is also experts in digital marketing. The ROOHI team is made up of experts in the field of Corporate & Leisure Travel. With significant sector experience, our team is perfectly placed to reinvigorate a hotel’s marketing strategy.

At the strategic level, the ROOHI team would be involved in sales and marketing to ensure best results-

• Conducting a full marketing audit
• Carrying out comprehensive competitor studies
• Commissioning market research
• Preparing detailed marketing plans and budgets
• Developing and managing brand strategy
• Managing pricing strategies – working with an in-house Revenue Manager
• Creating distribution and promotion strategies
• Managing online marketing strategies

ROOHI acts as an extension to a hotel's in-house sales team to increase SALES from the desired market. The ROOHI business development teams are made up of experienced, well networked individuals who can provide an enhanced depth and intelligence to your sales function.

The ROOHI sales teams provide support from business sources are split by sector:

• M.I.C.E business sources & Sales
• Corporate Sales - FIT, Leisure, RFP & Residential conference.
• Consulate and Embassy
• Airlines - Crew & STPC/Layover contracting
• Travel & Tour Operator / Consolidator
• Travel Management Company and Consortia.
• PCO - Professional Conference organiser
• EMC - Event management companies
• Wedding planner
• PSUs and Government bodies / Chamber of Commerce
• Industry and Medical Association
• National & International Events & Exhibitions
• Educational & Management Institution
• Management Workshop and Seminar
• Medical Tourism
• Sports Tourism
• Holly wood Tourism

ROOHI’s sales team offers in-depth sales activity leading to proven results. The full sales service offers introductions, concluding sales with corporate and trade contracts and conducting account penetration activities. Where additional markets are required, ROOHI will manage the sales strategy. The sales team is split by sector into Corporate, Travel & Tours / Leisure, Meetings & Incentive & Destination Wedding. Operating with efficient employees, ROOHI’s corporate sales and leisure teams are based in Mumbai, Delhi, Bangalore, Kolkata & South East Asia.

HOTEL RESERVATION SERVICES & LEAD GENERATION ROOHI offers end-to-end Voice & Reservation booking services for outstation clients with latest cloud-based technology for better analysis, monitoring and follow ups. Telesales are about engaging in intelligent telephone dialogue with a contact in order to understand their business potential. Hotel sales teams either don’t have or don’t make the time for this fundamental work and this is where ROOHI can assist.

A three-month campaign is generally recommended which would include:

• An expert researcher conducting intensive telephone research to build an accurate list of potential key decision-makers.
• The researcher would thoroughly investigate which departments and job roles currently book and find further bookers that are not selecting the hotel.
• The objective would be to secure individual appointments to view the hotel.
• Once an appointment has been confirmed, ROOHI would forward full details of the company and contact including notes on their business potential.
• The appointment is the opportunity for the hotel’s in-house sales team to encourage clients to enter into a corporate rate agreement or to book an event or meeting.
• ROOHI would provide a weekly report to show an overview of companies called.
• On completion of a project, a full database is provided of all the contacts made on the hotel’s behalf and the outcome.

When providing this service ROOHI works behind the scenes, the hotel does not become part of the ROOHI portfolio and face-to-face sales calls are not made on your behalf.

As a first step in working with a new client ROOHI often recommends conducting an audit. ROOHI's understanding of the luxury, up-scale, mid-market & budgeted hotel sector can provide a fresh insight into the sales and marketing function within your business. The snapshot report focuses on direct sales, revenue management and marketing, as well as assessing relationships with third parties. Ideas for when an audit could be used include:

• Reviewing parts of revenue
• Ensuring controlled sales and marketing expenses
• Analyzing ROI from sales and marketing budget
• Assessing the digital presence of a hote

As marketing specialists, ROOHI is well positioned to manage its client's public relations. Dependent on the requirement, ROOHI may advise partnering with a recommended public relations specialist. ROOHI will develop a tailored public relations strategy to include:

• Managing Press and media relations
• Developing press strategies and relevant content
• Copywriting
• Preparing and distributing press releases
• Organizing press trips
• Developing Brand strategy
• Online reputation management